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| ItWorks Announces Partnership with
Scala® to Provide Increased Internet Presence in the form of ENewsChannels™ for Television
Broadcasters |
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"ENewsChannels" to Bridge Gap Between Television and Internet, Enabling Stations
to Increase Viewership and offer alternate advertising opportunities.
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| CALABASAS, Calif., (February 16,
1999)—Scala, Inc., an international developer of multimedia authoring and
broadcasting software, today announced a partnership with ItWorks, a leading supplier of
weather data and custom broadcast solutions. As part of the agreement, Scala and ItWorks
will work together in developing "ENewsChannels"—a turnkey software and
content package enabling television stations to provide news and entertainment on the
Internet in a TV-like format designed to attract and retain more viewers than traditional
Web Sites. The "ENewsChannels" solution will provide broadcasters with a second
viewing medium via the Internet with the same look of its on-air stations. "Industry
research has proven that television stations have been losing a large percent of their
prime time audiences due to the increased use of personal computers and the
Internet," said Anthony Watts, president of ItWorks. "Together with Scala, we
feel that ‘ENewsChannels’ will allow television stations to regain their lost
viewership by providing dynamic programming with the look and feel of broadcast television
over the Internet."
Scala and ItWorks will provide broadcasters a complete turnkey solution with authoring
and playback software along with hosting, content and distribution services.
"ENewsChannels’ will include pre-packaged broadcast ready templates and content
to allow stations to quickly get started with minimal ramp-up time. All a broadcast
station will need to provide is the same raw materials they use for both its on-air
channel and web site. The content will also be incorporated in a custom-branded
promotional CD-ROM that can be used for special events, give-aways and sponsored
programming.
ItWorks will market the ‘ENewsChannels’ solution under the brand names
ENewsCastÔ , EWeatherCastÔ and
ESportsCastÔ to allow broadcasters to supply different content
channels.
The ‘ENewsChannels’ solution is based on Scala’s newest line of
multimedia authoring software which allows content to be published to the Internet or
CD-ROM. Content for ‘ENewsChannels’ can originate on CD or be downloaded, and
will update transparently without the viewer having to actively visit the television
station’s web site.
"The impact ‘ENewsChannels’ will have on viewers and television stations
will be dramatic," said Jim Alexander president and chief executive officer of Scala,
Inc. "Television stations will be able to bring the ‘look and feel’ viewers
are used to experiencing by incorporating Scala’s motion, sound and animation."
About ItWorks
ItWorks is an application developer and broadcast systems integrator
with products that allow television stations to generate revenue through advertising and
increased viewership. ItWorks applications include WeatherView32™, a web program
service that displays realitime weather information simultaneously on the web and
broadcast TV. ItWorks also offers EWeatherMail™; a graphical weather forecast service
delivered automatically to subscribers along with advertising and TV station collaterals.
Both products combine valuable weather information with the station's identity and a link
to their Web Site. Messages can even be co-sponsored by advertisers. ItWorks also supplies
on-air broadcast systems for TV Weather and News presentations, and has provided such
systems to TV stations throughout the world through direct sales and other marketing
partners. For more information contact ItWorks at (530) 899-8434 or visit www.itworks.com.
About Scala
Scala is a leading international developer of multimedia authoring and
broadcasting software for corporations, cable television operators, retailers and
consumers. Scala’s software is used worldwide to create dynamic full-screen
productions with text, graphics, animation, sound and video, for broadcast via corporate
intranets or the Internet to television-based displays or computers. Working with its
global network of Value Added Resellers, Scala offers a complete solution meeting its
customers’ growing needs to reach a large audience with engaging content. Scala is
headquartered in Calabasas, Calif., with U.S. sales offices in Detroit, Miami and
Portland, and European offices in Benelux, London and Oslo. For more information, contact
Scala, Inc. at (818) 673-1300.
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© 1999 ItWorks and SCALA Inc. |
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ItWorks HOME |
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ENewsChannels provide full screen video and
effects- just like broadcast TV!
Come See us at NAB 2001! Details below.
ItWorks invites all commercial broadcast TV stations to an ENewsChannel technology
preview at NAB99. We will showcase our ENewsChannel product that puts the look and feel of
your TV station on the users desktop PC. Whats different about this is that its full
motion TV effects, full broadcast quality, with minimal bandwidth. It allows your on-air
talent to showcase your station thru scheduled or automated updates. The ENewsChannel
solution gives a TV station their own private web channel that can be sponsored,
sublicensed, and promoted using the same business model used to drive TV on-air sales.
ENewsChannel is not another "herky-jerky" tiny video window, its the real deal.
WHEN AND WHERE AT NAB 99 Market
exclusive licensing opportunities will be presented! Don't miss out!
Don't miss this opportunity at the Hotel San Remo 115 East
Tropicana Avenue, Las Vegas, Executive Board Room, Suite #1003 on April 20th
& 21st. 10 a.m. - 12 p.m. 2 p.m. 4 p.m. 6 p.m. The Hotel San Remo is
located directly across from the MGM Grand Hotel & next to the Tropicana Hotel. Please
RSVP to Anthony Watts, National Sales Manager, at awatts@tvweather.com
No Email? Call us at 1-530-899-8434 to reserve your
place.
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